Released on: July 3, 2008, 1:59 am

Press Release Author: Swan

Industry: Marketing

Press Release Summary: Recognized by the New York Times for creative Internet
marketing

Press Release Body: New York, NY, July 03, 2008 -- Dr. Emil Chynn of the Park Avenue
Laser Vision (PALV) Center Recognized by the New York Times for creative Internet
marketing to attract new patients for elective Eye Laser (LASEK) Surgery.

Dr. Emil Chynn of the Park Avenue Laser Vision (PALV) Center www.ParkAvenueLaser.com
is setting the standard for medical professionals practicing not only the latest
techniques in laser vision correction but employing innovative marketing techniques
as well. In a recent article in the New York Times, Dr. Chynn was recognized as a
pioneer in marketing his services through the popular video sharing site, Youtube.
Dr. Chynn, who was the first New York City eye surgeon to perform the most advanced
laser procedure, CustomVue Wavefront Monovision, also uses cutting-edge marketing
practices through a unique combination of open-to-public surgery seminars, patient
referrals, and the Internet.

Dr. Chynn, who has been successfully performing laser vision correction for over a
decade, is also staying ahead of the curve by employing innovative marketing
techniques for his Center. In a New York Times article published 26 June 2008, PALV
is recognized for its unique patient endorsement campaign in which patients are
offered an incentive to post the videos recorded during their surgeries on YouTube
in exchange for discounts off their surgery or on a future procedure (Botox, etc.)
While the practice of offering patient remuneration in exchange for endorsements has
raised some eyebrows among medical ethicists and consumer advocates, Dr. Chynn sees
nothing wrong with the practice. "In the end, it comes down to the integrity,
experience and reputation of the surgeon," says Dr. Chynn, who has performed over
11,000 cases without a single lost or settled lawsuit. He also holds an MD from
Columbia University and an MBA from NYU.

Dr. Chynn also entices new patients by holding bi-monthly free Live LASEK seminars
that are open-to-the-public and allows visitors to observe right in the procedure
room next to him during a patient's surgery. There is also a video camera directly
above the patient's eye recording the entire procedure as it is taking place and
linked to TV screens that can viewed both in the reception area as well as from the
sidewalk directly outside the Center.

In addition, PALV is currently launching their new website which features a
"simulator" that enables the viewer to experience a simulation of the actual laser
surgery. The new website also includes a video gallery (put together by SalemGlobal
Internet Website Marketing) that includes segments of Dr. Chynn's recent TV
appearances and a patient surgery narrated by the patient himself. There is also a
rotating carousel with patient testimonials and a way to browse through the first
chapter of Dr. Chynn's upcoming new book Laser Vision Surgery. "All of this helps
remove any mystery around laser eye surgery and perhaps trepidation one may have
towards the procedure," explains Dr. Chynn.

To attend a free surgery seminar, call (888) I-WANT-2020 (888-492-6820), or (212)
741-8628 (M-F, from 10-6) to reserve a seat. Upcoming seminars will be held on 7/9,
7/23, 8/6, and 8/15 at 5 - 6:30pm at
Park Avenue Laser Vision, located at 102 E. 25th St. (at Park Avenue South), New
York, NY 10010.
http://www.ParkAvenueLaser.com
Press Release Distribution By PressReleasePoint(http://www.pressreleasepoint.com)

Contact :
Swan
Park Avenue Laser Vision
102 E. 25th St. (at Park Avenue South)
New York, NY 10010.
(212)741-8628
info@parkavenuelaser.com
http://www.ParkAvenueLaser.com

Web Site: http://www.ParkAvenueLaser.com

Contact Details: Contact :
Swan
Park Avenue Laser Vision
102 E. 25th St. (at Park Avenue South)
New York, NY 10010.
(212)741-8628
info@parkavenuelaser.com
http://www.ParkAvenueLaser.com